KOL and Influencer Research Specialist

Remote
Full Time
Entry Level
Our company:

STERRY is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. Since inception, we've helped our clients raise $25M+ USD in direct trackable revenue through online channels such as crowdfunding or e-commerce. We work seamlessly to push through client’s limitations and think not just about the client’s brand, e-commerce, and marketing. Everything we do is directly translatable into online revenue.

Job Summary:

A KOL (Key Opinion Leader) and Influencer Research Specialist will play a crucial role in identifying the right influencers to align with our brand goals. The ideal candidate is detail-oriented, skilled in gathering and organizing contact information, and has a strong understanding of influencer marketing trends.

Key Responsibilities
  • Research and identify KOLs and influencers who align with the brand's values, tone, and campaign objectives.
  • Analyze influencers' profiles, including engagement rates, audience demographics, and content quality, to ensure alignment with brand goals.
  • Gather and organize influencer contact information (e.g., emails) into detailed, accurate databases for outreach and collaboration.
  • Stay up to date on emerging trends in influencer marketing, social media algorithms, and content creation strategies.

Qualifications

Required:
  • Proven experience in influencer research or marketing roles is a plus.
  • Proficiency in tools for gathering and managing contact data (e.g., Excel, Google Sheets, CRM platforms).
  • Excellent organizational skills and keen attention to detail.
  • Ability to work independently and meet deadlines in a fast-paced environment.
  • Proven ability to manage time and tasks independently in a remote work setting. This is a fully remote position.

Preferred:
  • Familiarity with influencer marketing tools is not required, but it would be a plus if the candidate has experience with any relevant tools.
  • Knowledge of social media platforms and current influencer trends, especially on TikTok, with an understanding of TikTok hashtags, keywords, and trending topics.
  • Ability to identify new and emerging influencers who are a good fit for the brand.
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